What are the margins in the online ad network business? Any good articles on it?

I am wondering how profitable the online ad network business is. Someone mentioned to me it is at best 10% gross margin business - is that right? Any articles or data on it someone could point me to?

What are the margins in the online ad network business? Any good articles on it?
Well, that depends upon how much you spend per month. If you are spending in excess of a million per month, then 10% is probably close, but may be a little low.





However, I only spend about $10,000 per month, and my margins are usually above 50%.





The smaller you are, the easier it is to find little niches where there is a large profit margin. You can't do that with a big budget, though, there aren't enough small niches available.

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